Velio
The biggest challenge was to appear trustworthy in order to sell rather expensive second-hand bikes. Their biggest selling point is that it let’s you get premium bikes for less money with the added benefit of doing your environment a favour. (Buying refurbished and riding a bike) Affordable luxury meets environmental awareness. I tried to implement these features by using a dark background, which is often used to convey luxury in combination with the green accent colours. The images are supposed to establish a quick connection with nature, while the rough brush stroke symbolises the used, refurbished factor.
Visual Identity Requirements: trustworthy & modern
Service:
Graphic Design, Concept
Created with the help of:
- Ps, Id
About:
Velio offers professional refurbished bike and is based in Germany.
SPARX
I developed creative advertising content for their launch in Europe in 6 different countries, while ensuring maximum brand awareness of the target audience/market with their established design language in mind.
Service:
Graphic Design, Animation, Video Post Production
Created with the help of:
- Ps, Id, Ae
About:
Sparx Hockey is a developer and manufacturer of skate sharpening equipment and related accessories for ice hockey, figure skating and sled hockey.
Eastside - Fun Sport Vision
The challenge was to advertise not just one product, but the online store as a whole. For this reason I decided to either show a lot of different products emphasising the big variety of goods or generate an enthusiasm for sports in general by showing sport activities.
Service:
Graphic Design, Animation, Copy Writing, HTML5, Illustration
Created with the help of:
Ps, Id, Ai, Ae, Google Web Designer
About:
Eastside - Fun Sport Vision is a retail shop / online-store for sporting goods based in Chemnitz, Germany.
Illustration for Wintersale 2022
Illustration for Wintersale 2022
Gonso
The brand wants to evoke a feeling of wellbeing: the soothing connection between the cyclist and nature as well as the positiv effect sport has in general
Service:
Animation, Graphic Design
Created with the help of:
Ps, Ae
About:
GONSO designs and produces high-quality functional clothing for cyclists
Icons designed to highlight product features
