Plusma was a project dating back to the early days of my studies. Although I was far less experienced at the time, I still do like the design. The task was to create an energy drink that combined two different traits we could pick freely. I chose a combination of energy and calmness, i.e., two actually opposing "attributes". A healthy energy drink that helps you come to life, and to start the day not only energetically but at the same time also calmly.
After all, it’s the slow but the steady that eventually wins the race.
Created with the help of:
- Ai, Ps
Services:
- Logo Design
- Branding
I wanted the logo to represent these two traits, but also to convey a healthy feeling. Therefore two "elements" become one, a flower, by intertwining themselves.
Branding
Plusma is a cold drink. It comes in a standard version, which can be mixed with Plusma Tea-Bags giving it a flavor of your liking. Maybe this also enables the user to level the amount of caffeine?
