This project dealt with the development of a communication concept for the "100 years of SRH Wald-Klinikum Gera" (a hospital in Germany), an anniversary to be commemorated in digital and analog media.
It focuses in particular on employee loyalty and the social responsibility of the hospital in the region.
My campaign´s key statement is "I'm here because of you", which is a message not only sent out from the hospital to its employees but also vice-versa from the patients to their nurses, doctors etc. The main idea is to say thank you and to show appreciation for all the good that has been done but also received. Therefore, the key statement of this anniversary/project/challenge was:
"Thanks to those who have accompanied us over the past 100 years, without you we wouldn't exist. You are our DNA."
Created with the help of:
- Id, Ai, Ps, Xd
Services:
- CD & CI Manual / Brandbook
- Logo as a mark for the anniversary
- Concept
- Webdesign
- Print (Poster, Magazin)
Manual
