This project was created as participation in a logo competition for UPA (Universidad Paraguayo Alemana) in Asunción. UPA is a university located in Paraguay which forms part of the SRH Holding of Heidelberg, Germany. Students spend the first three years in Paraguay whereas, during the fourth and last year, they continue their studies and internships in Germany.
Therefore, it was of particular importance for me to visualize the connection between these two countries. The idea of shifting between two rather contradictory countries, while at the same time creating utmost unification represented the core concept of this logo.
Created with the help of:
- Ai
Service:
- Logo Design
